Do I need a professional web designer?

A professional website is an absolute must for any business that wishes to be competitive in both the online and offline markets. One of the first things that a potential customer will do is check out your website as the Internet is the leading resource for finding information. Your website should target the right market and create a lasting impression on its users.

First Impressions Matter

Have you ever visited a website and left within a few seconds due to its poor functionality or poor visual look? Your website will reflect upon your business, brand or products. If your website is unappealing, then there is a good chance they will associate this with your business. A professional web designer knows exactly how to make the first impression on your website a lasting one.

Your time is valuable

Hiring a professional web designer instead of making the web site yourself or giving it to an amateur will save you a lot of time, energy and frustration. There is a large learning curve in order to make an effective website and there are high chances that you will waste your valuable time trying to create one yourself. Hiring a professional designer will ensure your website is completed quickly and professionally.

Custom design

Hiring a professional web designer will ensure that your website will be created specifically to your brand and business. With over three hundred million people browsing the Internet on a daily basis, your website should be unique to you and stand out. A professional website designer will evaluate your business and highlight its best features. A website can then be designed that will meet your specific needs, whether that is to generate online sales, more storefront sales or to simply provide information.

Search Engine Optimisation

SEO is a technique used by professional web designers to make your website receive higher rankings and more hits. If search engines cannot find your site easily, your potential clients will not either. Your site must be optimised in order to be found. A web designer will ensure that you have a good looking website and unique SEO content in order to avoid being penalized by search engines.

User Experience

Have you ever experienced the frustration of not being able to find what you want on a website. Simply put, a difficult to use website will send a potential customer to your competitor. The way your site navigates, the way it looks, the colours and graphics used all play a major role in creating an effective website. When you hire a professional web designer, he or she will take into consideration the user experience of the website making the process easy and enjoyable.

Your website acts as a direct representative of you and your business. If your website doesn’t have the professional image you need, you will loose customers to your competitor – don’t scare your customers away.