Why isn’t anyone coming to my website?

As a business owner with a web presence, this is possibly a question you have asked yourself. Or perhaps you have never even tracked how much traffic your website receives – that topic is for another day however.

As a business owner, you need to understand that with so many millions of websites already on the web, your brand new website starts at the bottom. This means you need to work on building website traffic which inevitably takes some time. For new and existing websites however there are several things you can do to boost your website traffic, with the potential of bumping your revenue. Below is a few reasons why your website may not be reaching its potential.

1. You have no presence

Do you have a Facebook page for your business? Or how about a Twitter account? If the answer is no here you have a lot of work to do, especially if your audience is your local and surrounding communities. You don’t have to do both, but you need to do something.

2. You are not blogging

If you haven’t got a blog you need to start one. If you already have one, you probably aren’t doing it enough. There can be a massive difference in blogging once a month compared to once a week. Writing a blog helps to keep your website content fresh and interesting thus attracting more users. It is also a great way to increase the number of indexed pages on your website, which is vital for search engine optimization.

3. Your content is not relevant

Common sense should tell you that your sites content should be relevant to the industry you serve. If you sell women’s clothing and write a blog post about the car you just bought, don’t expect people to find your website. With a lack of relevant content Google would never rank that individual page very high. Ensuring that your content is relevant and interesting is extremely important to maintaining a good customer base.

4. Your website wasn’t built with search engines in mind

If people can’t find your site through social media or search engines, you’re never going to get any visitors. Search Engine Optimisation is a crucial part of a websites success. You need to rank high in the search results for the right keywords in order to get a steady stream of traffic. Search Engine Optimisation more than often takes time to see results, however can prove to be a worthy investment.

5. Your website isn’t professionally designed.

Was your website built using a cheap DIY website builder? Good websites don’t come cheap. Visitors more often than not, will avoid your website if its not professionally designed, is slow to load or difficult to navigate. Make sure your website is clean, crisp and easy to navigate – you wont regret hiring a professional.